Or, why are most women in print only featured on calendars? The print industry is a far worse place for the lack of women within it. It would be great to see more women being encouraged into sales, senior management, marketing – yes, even on the presses. I have only ever known of one female minder – Shirley, as I recollect. Met her once at a friends printing company in North London. Her work was excellent – no, really excellent, the most amazing attention to detail. Shirley had real pride in what she produced (that’s not to say we men don’t – but lets face it, when it comes to detail we’re often aced by the fairer sex!) Likewise, the only woman I knew in a senior role was Carolyn L (you know who you are). Brilliant – a real asset to her business. She understood the market, product and processes, knew her PUR from her burst binding so to speak. I hated pitching against her – always lost! Anyway, my point is that print should not remain the male dominated bastion it has been for so long it’s really important that we encourage more diversity amongst our ranks and recognise that employing more women will bring a whole new skill set and perspective to our industry.
Oh yes, and please lets get rid of those calendars!
Murray W. Arbiter
0 Responses to “Why are there so few women in print?”