Contrary to popular belief, when most printers get home at night they don’t say to their better halves “hey honey I pissed off loads of clients today”. Often I’ve walked in after a long day crest-fallen that all my efforts to please a client have resulted in piles upon piles of printed paper being set-off, or run to warm, complete with trim marks still visible around the out of square edges. Frustrating. Or that the extra special varnish was so special on this occasion that it decided to glue itself to its neighbour – the bastard! Then, the crowning glory – having to face those uncomfortable discussions in a client’s office where your hard work (or apparent lack of!) is further dissected – “I know it’s shit – I know, I know” you scream inside your head! Then the killer blow “why can’t you get it sodding right?”. If only the fire alarm would go off now – I could run shouting and screaming out of the building and forget about the late nights spent praying that the traitorous double-crossing vindictive ink would dry on that new ECF OBA ABC recycled uncoated hokey bleeding pokey paper that the merchant persuaded me to try for the first time on my new, hard earned client’s top account. Or that the man at the XY finishing company had an argument with his wife that morning about what to do with the kids during half term and decided to take it out on my job because no one wanted to go to camping with him!
We printers care. We really do care passionately about what we do and it’s not just about the money, it’s about the great sense of achievement we get in delivering a job well done.
Murray W. Arbiter
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