Welcome to Artomatic. Again. The idea for this came after a conversation with Murray and we both felt there seemed to be a renewed interest, fascination even, with print and what it can do. More so than there was three or four years ago, which is a good and encouraging sign.
In 1998, our good friend Malcolm Garrett outlined a scenario: that in the same way that painting went from ‘paint-this-view-from-my-window’ to revered cultural icon, print would enjoy a reevaluation as a result of digital communications; that people would grow to value the things they could hold in their hands as electronics enter more of our lives.
Timing? I know the future’s digital, but something seems to be happening in the non-digital space. This year, there seems to be a reinvigorated interest in making printed pieces. Who knows if it’s clients demanding it, designers pushing it or everybody realising there’s things you can only do physically? Whether this is the start of Malcolm’s prediction or merely a blip, where here to be part of it and help it along, if we can.
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oooh. How thin do i look!! – how nice I’d quite forgotton how good I looked…hahahahah! think the blog is a great idea – I’ll pop a link on our blog if you like?